The Line Sculpture Walk
A series of screen prints created to form part of the visual language for The Line sculpture walk on the River Lea in London.
Printed in 3 to 8 colours, including fluorescent and metallic inks, the experimental prints attempt to convey peoples varying personal interpretations of the walk. One thing that ties all these experiences together is the presence of the water. We looked at the interplay between the sculptures, the environment, water refractions, reflections, distortions, varying angles, viewpoints and perspectives. The river's refractive qualities could be seen as a prism through which each person walking The Line creates their own individual view and take on what they have seen.
A selection of test prints were chosen and used for comp slips and foil blocked with the logo created by The Beautiful Meme. The screen prints were also scanned and photographed for use on print media and for the website.
Client: The Line Sculpture Walk/The Beautiful Meme